PPC, or Pay-per-click advertising, is a powerful digital marketing strategy that allows you to drive targeted traffic to your website by placing ads on search engines and other platforms. With PPC, you only pay when someone clicks on your ad, making it cost-effective way to reach your target audience and generate leads. Additionally, social media platforms like Facebook, Instagram, and Twitter offer valuable advertising opportunities to connect with your audience, increase brand awareness, and drive engagement. By leveraging PPC and social media together, you can maximize your online presence and achieve your marketing goals.